Bones UK have never resisted speaking their minds regarding meaningful topics and current issues, often delivering their sentiments through catchy rock-pop-electronic anthems. Back in October 2023, the Grammy-nominated duo unleashed their bold take on toxic masculinity with a brand new single.

“Ride is a response to toxic masculinity and the pressure people feel to buy certain things or to look a certain way,” Bones UK states. “No amount of money can buy cool or happiness. It’s not about the size of the machine it’s what you do with it, that always counts.

The music video opens to the duo dressed in cowboy hats and fake mustaches as they–in attempted southern accents—gesture to the giant truck behind them and proclaim it as the biggest car in the world.

“So many people, men and women, live their lives thinking that the more they have, and the shinier and newer what they have is, the happier they will be. And the more fulfilled their lives will feel. For men the phrase, ‘bigger is better’ is always being thrown about. And we wanted to turn all of those ideas on their head. Maybe it’s less about ‘big dick energy’ and more about ‘don’t be a dick energy’.”

Through the song's bounciness and its extremely fun music video, Bones UK yet again covers important topics in a danceable fashion. It has always been the duo's mission to lift up their fanbase, no matter who is listening. “We want our music to empower, to make you feel like you’ve found your home, your gang, your army,” they assert. “We want to help you get out of bed in the morning – to be proud of every scar or beautiful imperfection, on or inside your body. We want our music to make you stand on your bed and scream ‘fuck fitting in!’”